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Marketing Analyst

Transportation Impact


Location:
Emerald Isle, NC 28594
Date:
11/20/2019
2019-11-202019-12-20
Categories:
  • Sales / Business Development
  • Marketing
  • Administrative / Clerical
  • Financial Services
Transportation Impact
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Job Details



Marketing Analyst


 



About Us:


 


Transportation Impact is a supply chain spend-management firm headquartered in Emerald Isle, N.C. Founded in 2008, the company offers a portfolio of supply chain services and technologies that help large companies reduce the costs associated with small package and freight shipping. 


 



To date, Transportation Impact has been honored to have achieved multiple awards, to include the following:



  • 2018 and 2019 Business North Carolina's #1 Best Employer in North Carolina

  • Inc. Magazine Best Workplaces Three Year Honoree 

  • Inc. Magazine Inc. 5000 Fastest Growing Companies in America Seven Year Honoree

  • North Carolina Top 100 Private Companies Three Year Honoree 

  • NC Mid-Market Fast 40 Three Year Honoree 

  • Eastern NC Better Business Bureau Torch Award for Marketplace Ethics Three Year Honoree 

  • 2018 CAI Ovation Award for Corporate Social Responsibility 



Our amazing benefits package includes company insurance with a generous company contribution, PTO, employee birthdays off, paid holidays, 401(k) with company match and discretionary profit sharing, discretionary company bonus incentive, quarterly employee events, relaxed dress code, and a beautiful corporate office just steps from the beach just to name a few! 



 


We are also very proud of our corporate culture and commitment to giving back to the community. To learn more about our company, go to https://transportationimpact.com/about-us/.


 



About the Position: 


 


The Marketing Analyst (MA) will play an essential role in customer and prospect data management (Salesforce), as well as building a data-driven understanding of the ROI of our marketing initiatives. Serving as the lead CRM administrator, the MA will be responsible for data organization to ensure the maximum effectiveness of all marketing campaigns. The MA will aid in developing key insights across campaign results, while also tracking metrics to optimize and make improvements. Finally, the MA will play a key role in identifying meaningful trends and patterns that positively impact strategic sales and marketing decisions, as well as future marketing investments. This position will report to the Director of Marketing.


 


Responsibilities:


 


CRM Management:


 


Be the key administrator of the CRM system (Salesforce)


Continuously monitor and ensure the overall accuracy of the CRM database


Maintain data health through validation, testing, and routine audits


Implement methods to clean-up data, eliminate duplicate records and maintain data integrity


Work with technical team to resolve data issues that impact data accuracy


Customize dashboards, fields and layouts


Train new team members in Salesforce and enforce best practices


Create strong analytics (reports and dashboards)


 


Lead Generation and Nurturing:


 


Work with Marketing Coordinator to develop, launch and monitor email campaigns in Pardot


Track conversion rates and recommend improvements in order to increase leads


Analyze sales funnel and customer intent


Responsible for marketing data integrity and identifying gaps


Assist in managing corporate sales teams data and suggest improvements as necessary


Work with Sales & Marketing teams to identify opportunities for new client acquisition


Drive adoption and usage of reporting metrics across the Marketing department


Establish KPIs and prepare monthly reports


Develop SOPs as needed


 


Website Analytics:


 


Regularly analyze and report on competitor websites and marketing initiatives


Perform industry analysis and forecasting trends


Assist in managing SEO and PPC ad campaigns


Help establish and continuously refine keyword lists for digital ad campaigns


Track and evaluate website visitor behavior and conversions


Identify customer acquisition and retention by analyzing web traffic and sales data


 


Requirements:


 


BA in Marketing, Business, Computer Science or related field, or equivalent combination of experience and education


Minimum of 3 years of business/marketing analyst experience


Strong knowledge of Salesforce, reporting and analysis


Familiarity with Pardot or other comparable email automation platform


Strong analytical skills with the ability to quickly interpret the significance of data


Understanding of digital marketing tactics, trends and best practices


Comfort working in a fast-paced, collaborative and evolving Marketing department


Ability to work directly with Sales team and hold them accountable for their Salesforce data


 




How to Apply:




Candidates must submit resume with a cover letter detailing salary range requirements. Salary will be competitive and commensurate with experience. This position is located in Emerald Isle, so applicants must be local or be willing to relocate. This is a full-time position. 


 


For more information, visit www.transportationimpact.com. Transportation Impact is an Equal Opportunity Employer.  



 


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