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Digital Content Strategist

Rotary International


Location:
Evanston, IL 60201
Date:
10/25/2019
2019-10-252019-11-24
Categories:
  • Sales / Business Development
  • Marketing
Rotary International
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Job Details

Job Title:           Digital Content Strategist


Area:                  Digital & Content


Reports to:        Director, Digital & Content


Classification:   Exempt


 


Organization Overview


Rotary is 1.2 million inspired business and professional leaders, in 35,000 Rotary clubs and more than 200 geographical areas united daily across cultures and occupations addressing illiteracy, disease, hunger, poverty, and lack of clean water. The fervent idea exchange celebrates diverse perspectives and facilitates positive change. Passion and engagement abound at Rotary International. In exchange for hard work and dedication, our employees are rewarded with competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. We offer all this and more. Come join us. Visit www.rotary.org to learn more.


 


Rotarys Commitment to Diversity


One of Rotarys values is diversity, which we define as embracing diversity in thought, culture, and perspective. As such, we welcome and encourage highly-qualified candidates with diverse experiences and backgrounds to apply.


 



General Overview


The Content Strategist is a content champion for Rotary International, providing strategic guidance on leveraging compelling stories in all formats and across all channels to build relationships with audiences globally.


Youre a master content planner with next-level organizational skills and a nose for a good story who understands how to align business goals with an effective digital content program that gets the right results.


 


Whether youre partnering with an account executive on a communications plan, managing content calendars, or working on a cool social media asset, youre in your element when it comes to creative content programs.


 


This role partners with a variety of stakeholders to craft and deliver high-performing content programs that support strategic plans while staying in budget.


 


You Will



  • Understand business goals to create content programs that align to the overall communications strategy with measurable results

  • Ensure a consistent voice, tone and quality across all digital channels: websites, apps, blog posts, social, and traditional marketing collateral.

  • In partnership with internal stakeholders, build long-term content plans and short-term content calendars that will bring awareness, engagement, expanded reach.

  • Leverage research, data, trends, SEO strategies and volunteer insights to create content that supports future growth.

  • Proactively find opportunities to collaborate with partners throughout Communications and the broader organization



You Are



  • Experienced in content programming and/or copywriting role in a digital agency or in house marketing team.

  • A great communicator who likes to keep everyone informed, and is already ahead of issues/problems with an idea for resolution.

  • We look to you to be a self-starter; to figure out the unmet need and create a solution for it, to champion ideas and to stay at the forefront of the digital ecosystem.

  • We require that youre a team player, a glass-is-full kind of person, and someone for whom no task is ever too small if it helps out the team or a client.

  • Wed like you to have at least a Bachelors degree or equivalent and 3+ years with content creation experience working at both a strategic and tactical level.



You Have



  • 3+ years in editorial or content production

  • 3+ years experience with brand marketing

  • A discerning eye and ear and can develop multimedia content that aligns with and bolsters the Rotary International voice.

  • Knowledge of marketing and content KPIs

  • SEO and web traffic metrics familiarity

  • Social Media experience



Leadership Attributes




  • Communication  Be open to receiving ideas from diverse viewpoints and able to communicate messages so that they are universally understood.

  • Collaboration - Build partnerships and work with others to meet shared objectives.

  • ProductivityAchieve results that move Rotary toward achieving its goals.

  • Accountability - Have a clear sense of ownership and take personal responsibility for actions.

  • Strategy Identify Rotarys opportunities and design approaches that align with our strategic goals.




 



Why work for Rotary?



  • Generous medical, dental, and vision benefits package

  • Progressive 401k matching contributions

  • Above market and generous paid time off package

  • Tuition reimbursement

  • Professional development opportunities

  • On-site cafeteria and coffee bar with special pricing for Rotary employees

  • Flextime-several different work schedules to choose from

  • Close to CTA, Metra, a variety of stores, and many food options





 
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